Join us on our new blog site

Just a quick note to let you know that we have expanded our blog to include additional thoughts on the role of marketing for your financial institution or small business. Please join us at for the latest commentary, tips and tools to support your marketing efforts. Lauren O’Connell

Don’t Do This On LinkedIn!

A quick read from John Souza at Social Media Impact on the things people  do on LinkedIn that make others angry, or hate you or see you as a stalker.  The author also provides top line suggestions on how to use LinkedIn effectively.  A good article.

50 Social Media Terms You Need to Know

Wondering what a hashtag does or what CPC stands for?  Amy McIIwain from Financial Social Media has put together a dictionary of 50 social media terms.  She includes universal terms as well as those used exclusively in LinkedIn, Facebook, Twitter, Google + and Pinterest.  Keep this handy and pass it on!

Tips for Enhancing Your Status Updates

Are you looking for fresh ideas for your social media updates?  Here’s an Infographic by ShortStack, published by Social Media Today, on different approaches you might want to consider.

Now What?

So  you have a Facebook page and a respectable number of likes – now what?  This article by  provides some interesting ideas on what to do with your likes to help you accomplish your goals.  The UNICEF campaign example is startling and worth a look – how did you react to it?

Best Days to Post an Email

Research by Marketing Sherpa  across all industries reflects that Tuesdays, followed closely by Wednesdays, are the best days to post an email.  The author cautions you that these results may not hold for all businesses and markets, so be sure to test this timing and track your results.  An interesting and quick read – what days are the most effective for your company?

Who Has Time For Social Media?

Having trouble even imagining making time for social media?  This article by MarketingProfs offers some great tips on how to make the time, without taking too much time.  I think the most important tip is the first – figure out what you want to accomplish by engaging in social media.  Which tip do you think is the most important?

LinkedIn accused of using your contacts for promotional emails

LinkedIn is being sued for tapping into members’ contact lists and sending promotional emails to your contacts. The plaintiffs claim LinkedIn does this when your external email is open and you sign up for their “grow your network on LinkedIn” offer. It’s not clear that LinkedIn is denying they do this from this article from ars technica – what do you think?

7 Types of Facebook Fans and How to Make the Most of Them

This article by AllFacebook shares ReachLocal’s  7 types of social media fans, the challenges in engaging them, and how to effectively connect with each type.   A quick and easy guide to help boost your fans’ engagement, especially in Facebook.   Read the article and ask yourself – what types of fans does my page attract and are we connecting with them in the most effective way possible?

7 Best Practices for Success In Social Media

Andera has compiled a list of 7 best practices that your financial institution should do to be successful in social media, although they really apply to any industry.  As with many of these advice articles, the author stresses defining your goals, strategies and commitment to keep it fresh.  It’s worth reading  for the rest of the best practices though, as well as the details shared.    Which best practice do you struggle with the most?