Welcome to our …

Welcome to our blog! You’ll want to follow us if you’re interested in social media’s role in your financial institution’s mix of marketing tools.

Our goal is to provide you with some “food for thought” based on the most meaningful information others have originated on social media in our industry. You’ll see articles supporting the need to have a facebook site, for example, and others that say there’s no need. We want you to be knowledgeable about the opportunities and risks presented, when you’re ready to evaluate your institution’s goals and strategies for LinkedIn, facebook, etc.

We’re also interested in your comments – this is social media – so please do let us know what you think about what we have to say and what our linked articles present. Commenting will be a great way for you to experience blog interactions as well as understand what your peers have to say – great practice if you’re new to this approach!



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