How to motivate your Facebook fans to follow through to your content

Here are the results of a study on the most effective ways to motivate someone to read your Facebook content.  The words used most often are not that effective anymore – find out what is or what works even better than words.  http://www.ragan.com/Main/Articles/c6547f01-3df6-4c15-a2eb-34613f5d7772.aspx

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What he believes

Snarketing 2.0 is a blog about marketing and financial services, written by Aite Group senior analyst Ron Shevlin.  His latest post focuses on busting the myths of social media – be sure to read through the comments if you want the full story.  I’ll warn you – his language and style is sometimes rough.

 http://snarketing2dot0.com/2012/06/05/heres-what-i-believe/


A well-managed social media strategy can enhance search engine rankings…while a haphazard social media campaign can mean a significant blow to SEO efforts

Here’s a strong argument for getting involved in social media if you want to be found in Google searches: “A well-managed social media strategy can enhance search engine rankings with the creation of natural backlines while a haphazard social media campaign can mean a significant blow to SEO efforts.”  Although this article is ultimately about social discovery, it succinctly states “The need to use of social media tools has been reinforced by the algorithms of search engine giants like Google, which makes it clear that SEO efforts must integrate social media in order to achieve top search rankings.”  Read the rest of the article:  http://www.circleclick.com/blog/2012/06/04/social-discovery-websites-future/?goback=%2Egde_104741_member_121350543


A Global Perspective on Banking and Social Media

This is a pretty comprehensive report on social media for banking by Deloitte Consulting LLP – with an additional perspective on how it can be used internally for team collaboration, knowledge sharing and project management.  Worth the read. http://www.ababj.com/briefing/strategies-is-your-bank-ready-for-social-business-2890.html