Last week the FFIEC* released draft guidelines on social media for financial institutions. Interestingly enough they may apply whether or not your institution uses social media as they believe the institution is at risk either way. Check out the full document here: http://www.ffiec.gov/press/Doc/FFIEC%20social%20media%20guidelines%20FR%20Notice.pdf. To cut to the chase TheFinancialBrand.com provided a quick overview that summarizes the guidelines in this article: http://thefinancialbrand.com/27250/ffiec-social-media-policy-guidelines-for-banks-credit-unions/ So what do you think – are these guidelines overkill or spot on?
*For my non-financial readers: Federal Financial Institutions Examinations Council
Here’s an interesting New York Times article on the emerging rights of employees to share what they really think about their employer in their personal social media sites – even if it’s negative. “The National Labor Relations Board says workers have a right to discuss work conditions freely and without fear of retribution, whether the discussion takes place at the office or on Facebook.” The article goes on to say workers have been reinstated in jobs where they were illegally fired even though their posts were against their company’s social media policy. It’s controversial – and it may be time to review your social media policy and consider how this may impact your world. What do you think about this news? http://www.nytimes.com/2013/01/22/technology/employers-social-media-policies-come-under-regulatory-scrutiny.html?pagewanted=1&_r=2&
If you post to Facebook this statistic will be of interest. According to Linchpin, the best time to do a Facebook post varies by product category and the best day for a financial services firm to post is Sunday. The study tracked posts in April and May 2012 and only 4% of finance posts were launched on a Sunday but interaction rates (likes, comments and shares) were 29% higher than on other days. Have you found this to be true? Worth testing? http://www.marketingvox.com/day-of-week-affects-facebook-responsiveness-different-by-category-051911/?goback=.gde_736047_member_200076826