Who Really Uses Social Media?

Ever wonder who really uses social media and how it varies by age, gender, etc.? Here’s a report by Pew Research that profiles the results of a fairly extensive survey they did at the end of last year and includes the results by Facebook, Twitter, Pinterest, Tumblr and Instagram. Interesting to note that 67% of internet users use social media sites and they’re not all young – 52% of adult internet users are between the ages of 50 and 64. What does this mean for your business and your social media strategy? See the full report: http://www.pewinternet.org/Reports/2013/Social-media-users.aspx


Just Because You Post it Doesn’t Mean They See it

Do not assume that if someone likes you on Facebook they will get your posts-Facebook has changed the algorithm that determines who they’ll send your posts to based on engagement – shares and comments. Read this article on how to inspire likes and increase engagement on your Facebook site, and go drum up some conversation! http://sloanreview.mit.edu/the-magazine/2013-winter/54209/how-to-create-brand-engagement-on-facebook/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mitsmr+%28MIT+Sloan+Management+Review%29

6 Tips on How to Title Your Blogs (or Emails) to Get Them Read

Although this article says it’s about getting your blog read using better titles, the tips are really useful for newsletters and emails too. Click here to read how to incorporate teasers, instructions, threats, lists, engagement and secrets in your titles to drive readership through the roof. What copy tricks do you use? http://www.skyword.com/blog/the-best-blog-titles-for-your-content-6-best-practices-for-how-to-get-the-click/