Who Really Uses Social Media?

Ever wonder who really uses social media and how it varies by age, gender, etc.? Here’s a report by Pew Research that profiles the results of a fairly extensive survey they did at the end of last year and includes the results by Facebook, Twitter, Pinterest, Tumblr and Instagram. Interesting to note that 67% of internet users use social media sites and they’re not all young – 52% of adult internet users are between the ages of 50 and 64. What does this mean for your business and your social media strategy? See the full report: http://www.pewinternet.org/Reports/2013/Social-media-users.aspx


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