101 Companies Rocking Social Media

HubSpot recently published a list of what they consider the top “101 Companies Rocking Social Media”
and you guessed it, no financial institutions made the cut. They like how Square, PayPal and VISA “rock” Facebook but that’s it. The report is interesting and not only lists the companies and rank by Facebook, Twitter, Pinterest, Linkedin and Google +, but shares samples and briefly discusses what they like about each company’s effort. So what’s your favorite from the list?   http://cdn1.hubspot.com/hub/53/101-Companies-Rocking-Social-media-HubSpotv5.pdf


Forbes on the Hidden Benefits of Social Media

Just last week Forbes published an article sharing 10 hidden benefits of social media – the ones you can’t really measure. Not surprisingly they include the ability to communicate and reinforce your brand messages (whether direct from you or indirect in how you engage), how you can showcase your expertise and influence, and how social media provides immediate access to your followers. It’s an interesting list and reminds me of the hidden benefits of many other marketing tactics. So what do you think – does this thinking make social media worthwhile? http://www.forbes.com/sites/work-in-progress/2013/03/12/the-hidden-benefits-of-social-media-marketing-why-your-strategy-may-be-working-better-than-you-think/

Terrible Advice

Hubspot just published a great list of terrible advice you should ignore in social media. Pay special attention to #25 – unfortunately one of the most common approaches to social media for financial institutions. Which piece of advice on the list do you think is the most important? http://blog.hubspot.com/blog/tabid/6307/bid/34180/30-Terrible-Pieces-of-Social-Media-Advice-You-Should-Ignore.aspx

‘The ROI of Social Media is…”

A thought-provoking quote: “The ROI of Social Media is your business will still exist in 5 years.” This YouTube video shares a number of interesting statistics on social media and the public’s perceptions and uses. Did you know YouTube was the 2nd largest search engine in the world? Watch the video – it’s worth 2 minutes of your time: http://www.youtube.com/watch?v=ZQzsQkMFgHE