“Soulless Bureaucratic Tactics” Drive Social Media Failures

“You cannot underestimate people’s ability to spot a soulless bureaucratic tactic a million miles away,” warns social media expert Gary Vayernchuk. “It’s a big reason why so many companies that have dipped a toe in social media waters have failed miserably.”

HubSpot reports that social media has evolved from personal “advice, stories and experiences” to an “outdated, stodgy means of communicating” where businesses blatantly pitch their products and services.  As a result, people have disengaged and businesses feel they have failed in social media.  Conclusion: “It’s time to make social media personal again.”  Tell me what you think about this article – do you agree? 
http://www.marketingprofs.com/chirp/2013/10753/when-did-social-media-lose-its-way-infographic#ixzz2TMqgWDPr

Advertisements

4 Comments on ““Soulless Bureaucratic Tactics” Drive Social Media Failures”

  1. Barbara Walker says:

    Very interesting. This is a good one. Thanks Lauren.

    Barbara
    Executive Director
    Independent Bankers of Colorado
    1900 Grant Street / Ste 1120
    Denver, CO 80203
    P 303.832.2000
    F 303.832.2040
    http://www.ibcbanks.org
    Colorado Banking at Its Best!
    Confidentiality Notice
    The information in this email may be confidential and/or privileged. This email is intended to be delivered to the individual or organization named above. If you are not the intended recipient or an authorized representative of the intended recipient, you are hereby notified that any review, dissemination, copying or forwarding of the email and its attachments, if any, or the information contained herein is prohibited. If you have received this email in error, please notify the Independent Bankers of Colorado (IBC), Independent Bankers of Colorado Education Foundation (IBCEF), or the Independent Bankers Network (IBN) immediately at 303.832.2000 or email bwalker@ibcbanks.org and delete this email from your system. The IBC, IBCEF and IBN hereby claim all applicable privileges related to this information.

  2. genemorton says:

    Lauren: Another great reference post. Thanks. Gene


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s