“Soulless Bureaucratic Tactics” Drive Social Media FailuresPosted: May 15, 2013
“You cannot underestimate people’s ability to spot a soulless bureaucratic tactic a million miles away,” warns social media expert Gary Vayernchuk. “It’s a big reason why so many companies that have dipped a toe in social media waters have failed miserably.”
HubSpot reports that social media has evolved from personal “advice, stories and experiences” to an “outdated, stodgy means of communicating” where businesses blatantly pitch their products and services. As a result, people have disengaged and businesses feel they have failed in social media. Conclusion: “It’s time to make social media personal again.” Tell me what you think about this article – do you agree?