The Basics of Pinterest – does it have a role in your marketing?

If you’ve been wondering what Pinterest is all about and if it is relevant for your institution then this article will be of interest to you:  It succinctly describes what it is, why people like it, who is using it (affluent 18-35 year old women), what brands use it and what this firm recommends for financial institutions.  Is your financial institution pinning yet? 


Using Facebook to screen new hires

Have you thought about reviewing a candidate’s Facebook page before you hire them?  Apparently some firms do, and actually use the candidate’s password to get full access to their Facebook page to screen for risky behavior that may impact future job performance.  A good source of information or too intrusive – what do you think?  .

Pricing Loans Using Facebook and LinkedIn

What an interesting concept – using the information people post on their Facebook page to evaluate credit risk, verify application information and help in skip tracing.  And if someone has the potential to refer others to the bank, they may also get a better rate on their loan.  Read the full article:

Welcome to our …

Welcome to our blog! You’ll want to follow us if you’re interested in social media’s role in your financial institution’s mix of marketing tools.

Our goal is to provide you with some “food for thought” based on the most meaningful information others have originated on social media in our industry. You’ll see articles supporting the need to have a facebook site, for example, and others that say there’s no need. We want you to be knowledgeable about the opportunities and risks presented, when you’re ready to evaluate your institution’s goals and strategies for LinkedIn, facebook, etc.

We’re also interested in your comments – this is social media – so please do let us know what you think about what we have to say and what our linked articles present. Commenting will be a great way for you to experience blog interactions as well as understand what your peers have to say – great practice if you’re new to this approach!